DRIP BY PRI COCKTAIL CONSULTING
Pri brought vision, execution, And an unmatched attention to detail. The Cocktail Archive captured our identity perfectly and drove serious results from day one. WE CURRENTLY HAVE HIM ON RETAINER TO CONDUCT ROUTINELY CHECKS ON OUR ENTIRE FOH OPERATIONS
— OWNER, Zypher Lounge
CLIENT CASE STUDY
Zypher Lounge partnered with Drip by Pri to conceptualize, design, and implement a complete premium beverage program that reflected a fusion of Japanese tradition, innovation, and modern luxury hospitality.
The project encompassed the full creation of Zypher Lounge’s drink offerings, from signature cocktails to sake, Japanese whisky, curated wines, and crafted spirit lists. A highlight of the project was the development of a unique cocktail concept — the Cocktail Archive: Tokyo Edition, featuring regional collections inspired by four iconic districts of Tokyo.
OVERVIEW
Full cocktail menu development (core and specialty archive cocktails)
Sake and Japanese whisky list curation
Boutique international wine list design
Premium spirits, liqueurs, and beer selection structuring
Thematic sub-menu: Cocktail Archive: Tokyo Edition
Staff training and guest engagement workshops
Launch support and seasonal beverage refresh planning
Project Scope
Cocktail Archive: Tokyo Edition
An experiential journey through four iconic Tokyo regions:
Shibuya Archive: Vibrant, youthful cocktails reflecting the energy and nightlife of Shibuya
Nakameguro Archive: Elegant, visually artistic creations inspired by Nakameguro’s cherry blossoms and riverside cafes
Yanaka Archive: Heritage-driven cocktails showcasing traditional flavors and craftsmanship
Koenji Archive: Playful, retro-inspired drinks capturing the creative and vintage atmosphere of Koenji
Top Performing Cocktails – Units Sold and Revenue Contribution
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Top Performing Cocktails – Units Sold and Revenue Contribution 〰️
"We built a cocktail program that drove 50% of total venue revenue, achieved above-market pricing, and exceeded WA hospitality industry benchmarks for cocktail-driven profitability."
Results & Deliverables
In the first quarter post-launch:
Venue revenue exceeded $97,000 per month, with beverage sales contributing ~68% of total sales
Cocktail sales alone contributed approximately $48,000–$52,000 per month, making cocktails the top-selling category by volume and value
Average cocktail price: $22–$25 per serve
Signature cocktails from the Tokyo Archive accounted for over 40% of cocktail sales
16+ Signature cocktails including archive selections
All Classic Cocktail Recipes and training
Curated Japanese sake and whisky programs
Full boutique wine list and premium spirit selections
Staff technical training and storytelling service modules
Seasonal menu refresh framework to maintain guest interest
Strategic Highlights
Premium Positioning: Established Zypher Lounge as a leading destination for high-end cocktails in Perth
Brand Identity Enhancement: Infused storytelling and cultural elements into the beverage program, strengthening guest engagement
Increased Average Spend: Guests ordering from the archive or signature cocktail menus had 23% higher average checks than general beverage orders
Operational Efficiency: Post-training, bar efficiency improved by 18%, enabling consistent delivery during peak periods
Staff Upskilling: Enhanced bartenders' capability to deliver not just drinks, but curated experiences